22nd Annual Electricity Storage Association (ESA) Meeting

April 25, 2012 / News & Updates

Customized Energy Solutions will be participating in the Energy Storage Association (ESA) Annual meeting to be held in Washington, DC May 2-4, 2012.   We will be present as an exhibitor, and will be focusing on our emerging tech services as well as giving a live demonstration of the SecureNet-RT system.

Customized will also be launching the website for the India Energy Storage Alliance (IESA).  IESA will be a resource for providing reporting and consulting services to international companies interested in the Indian market. For more information please visit

Customized will present Workshop A: Wednesday, May 2, 2012 from 1:00-5:00pm

North American Energy Markets: What storage developers and technology companies need to know?

This 4-hour workshop will provide an in-depth tutorial, geared to the needs of new entrants and prospective vendors of grid storage, on what they need to know about the different types of entities (regulated vs. unregulated, investor-owned utilities vs. municipals, coops, merchant power providers, ISOs/RTOs, public utility commissions), the national, state and regional policy drivers that can affect opportunities for energy storage. Workshop will provide overview of different tariffs and market structures and how they vary from region to region, and how different types of utilities and other customers assess and implement storage projects.  We will provide overview of how multiple value streams of the energy storage can be co-optimized through the available markets including Capacity, energy and ancillary services both for utility scale storage projects as well as behind the meter (customer side) installations through demand response programs.  Aside from the overview of the US Energy market for energy storage developers, updates will also be provided on recent changes in new tariffs & storage niches at ISOs, and recent FERC & PUC rulings. These will include FERC Order 890 and 719, as well as market design changes such as small generation interconnection rules, demand response program, New York ISO’s Limited Energy Storage Resource (LESR) and Midwest ISO’s Stored Energy Resource (SER) category to remove barriers for short duration energy storage participation in ancillary service markets. We will also cover some of the recent FERC initiatives and responses of various ISO/RTOs to performance-based payments for frequency regulation. The Workshop will also provide strategic insights into the Ontario power market, the largest and most progressive market for storage and smart grid in Canada.  Insights will be provided also from the operational experience of the Customized team in integrating and operating various energy storage and demand response resources in PJM, NYISO, MISO and CAISO markets. Issues related to data acquisition and communication requirements for integrating energy storage facilities will also be covered.


•Jacqueline DeRosa, Director of Regulatory Affairs, California, CUSTOMIZED ENERGY SOLUTIONS

•Erik Paulson, Vice President, Wholesale Markets, CUSTOMIZED ENERGY SOLUTIONS

•Rahul Walawalkar, Ph.D., CEM, CDSM, Vice President, Emerging Technologies & Markets, CUSTOMIZED ENERGY SOLUTIONS

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