Leading Indian Battery manufacturers are now shifting their focus to advanced applications through a common platform

June 11, 2015 / Press Release

(5 new companies including leading Lead Acid battery manufacturers namely EXIDE Industries and AMARA RAJA and advance lead acid manufacturer Firefly joined India Energy Storage Alliance (IESA) along with Plus, a thermal storage company and Prayas (Energy Group), the leader in policy advocacy in the energy sector.)

Indian electricity market in its quest for reliable and quality power supply for all is evolving rapidly. Government’s ambitious targets of adding 175 GW of renewable energy and heavy investment promise in expansion and upgradation of transmission and distribution network are leading to making of robust electricity market. Power Minister of India, Shri Piyush Goyal has said that the transmission and distribution (T&D) sector can expect private and government sector investments of nearly USD 50 billion over the next four years. Recently government of India launched National Smart Grid Mission (NSGM) with allocation of Rs.980 crore in 12th Plan.

Year 2015 is anticipated to kickoff grid scale advanced storage projects in India. PGCIL pilot projects are expected to start in this year and there are a number of other MW scale projects that are expected to get selected for applications such as diesel replacement, renewable integration and microgrids. The ‘Make in India’ Campaign will provide a boost to companies which are looking to establish their base & extend business in India.

Other applications like electric and hybrid vehicle are likely to be driven by initiatives like FAME India Scheme (Faster Adoption and Manufacturing of Hybrid and Electric vehicles in India). Under this scheme incentives are being rolled out for electric and hybrid vehicles. Target: 6-7 million electric vehicles on road by 2020.

In recently concluded ESA Annual Conference held at Dellas, TX, USA, many major foreign companies announced that they are also eyeing to enter emerging markets like India apart from focusing developed countries. These companies are likely to tie up with many local Indian companies to stay ahead in this undefined yet promising market. India Energy Storage Alliance (IESA) is the leading alliance in this market to promote energy storage adoption across applications and provides a platform for various stakeholders to boost and help this market to grow. Currently with 40+ global and local players as members for the past 3 years, IESA encourages open and transparent information exchange that will assist with decision making.

During the past year IESA has received tremendous response from various stakeholders and has a growing list of members that have joined IESA Network. The IESA membership is diverse and includes energy storage manufacturers, academic / research institutions, technology and materials developers, start-ups, engineering firms, renewable companies, systems integrators, as well as large end-users.

Recently, leading Lead Acid battery manufacturers namely EXIDE Industries and AMARA RAJA and advance lead acid manufacturer Firefly joined India Energy Storage Alliance (IESA) along with Plus, a thermal storage company and Prayas (Energy Group), the leader in policy advocacy in the energy sector.

(Current IESA members)

Amara Raja with its brand Amaron, the largest selling automotive battery brand in India today. With change in market landscape, Amara Raja Batteries is looking at expanding product portfolio, including applications in solar, electric vehicle and defence, to reach the top slot in the battery industry in both industrial and automotive sectors.

Exide Industries is the largest storage battery producing company in India majorly focused on the segment of automotive and industrial lead-acid batteries. The company manufactures the widest range of storage batteries in the world from 2.5 Ah to 20,400 Ah capacity, covering the broadest spectrum of applications like defence, telecom, marine etc.

Firefly Battery Private Ltd. (FBPL) is a Company at Ahmedabad, Gujarat incorporated to manufacture top quality battery using Microcell Carbon foam® technology from USA. FBPL has got the Exclusive license from Firefly USA of Microcell Carbon Foam® Technology to manufacture and sell batteries in India and ABROAD. Firefly™ manufacture’s batteries for the following applications: Telecom, UPS, Power, Oil and Gas, Solar, Generator Starting, Railways.

Established in 1994, Pluss® is a materials research and manufacturing company involved in the field of Speciality Polymeric Additives and Phase Change Materials (PCMs) for thermal energy storage. Pluss® has seen tremendous growth in the recent past. With its innovative products, the company is making its presence felt across the globe. It has its representatives in USA, Turkey, South East Asia, Russia, Ukraine and South Africa.

Prayas Energy Group works on a Public Interest Paradigm of Energy for Development. Major focus area of Prays Energy Group are Renewable Energy, Electricity Generation & Supply, Energy Efficiency and Energy resources & development. Prayas works with government officials and private companies on suggesting Tariff Policy, Supply monitoring and decentralised renewable energy (DRE)mapping etc.

IESA hopes with the association of all these storage manufacturers, end users, renewable companies and research organisation Indian Storage ecosystem will be developed to tackle the large requirement of storage in the electricity market. We invite all utilities and renewable communities to take part in this journey to fulfil the dream of 24X7 energy access to every Indian, vision by our honourable PM Narandra Modi.

The India Energy Storage Alliance (IESA) was launched in 2012 by Customized Energy Solutions to promote Energy Storage and Micro grid technologies and their applications in India.

To know more about Customized Energy Solutions, please visit

To know more about India Energy Storage Alliance, please visit


Debi Prasad Dash,

Manager – Communication, IESA (,

Analyst – Financial Services, Customized Energy Solutions

(cell) +91 9699719818, (email)

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